search engine optimization tutorial lesson 1 -SEO ~ BANGLADESH

search engine optimization tutorial lesson 1

রংগন

1.1 mvP© BwÄb wK?

Avcwb hLb †Kvb Z_¨ Rvbvi †Póv K‡ib ZLb Avgiv KvD ‡K wR‡Ám Kwi Ggb

A‡bK wKQz Av‡Q †hwU nq‡Zv Avgvi Av‡k cv‡ki †KD Rv‡b bv| ZLb Rvbvi Dcvq wK? Avgiv

hLb †Kvb Z_¨ Rvwb bv ZLb Avgiv mvP© BwÄ‡b †L uvRvi †Póv Kwi, †hgb t

¸¸j, Bqvû mvP© Avgiv Kwi| GKwU

A_ev †dmmvP© e‡· wj‡L mvP© evU‡b wK¬K K‡ib| K‡qK †m‡K ‡Û -Gi g‡a¨

KZ †`Lvq, Gici wjsK -G wK¬K

Ki‡j Avcbv‡K †Kvb wbw`©ó †cBR G wb‡q hv‡e|

mvP© BwÄb‡ K wWRvBb Kiv n‡q‡Q Bbdi‡gkb‡K mvP© Kivi Rb¨| G¸‡ jv mvaviYZ Iqv‡ ì IqvBW

I‡qe Ges GdwUwc mvf©v‡i| mvP© Kivi ci †h Bbdi‡gkb cvB

†mwU mvaviYZ I‡qe †cBR, B‡gR, Z_¨ Ges Ab¨ †h‡Kvb dvBj|

mvP© BwÄb n‡‪Q GKwU mdU Iq¨vi † cÖvMÖvg A_ev Uzj&m †hwU mvP ©

wU‡gi Dci wfwË K‡i wewfbœ I‡qe mvBU Ly u‡R †ei K‡i †`q|

1.2 mvP© B‡Û·

mv©P BwÄb index collects, pharse & data store K‡i Ges mwVK (acctual)

Bbdi‡gkb retrival Gi Rb¨|

B‡Ûw·s Gi D‡Ïk¨ nj speed Ges performance †K AcwUgvBR Kiv| Gi d‡j BDRvi †h wU

Rvb‡Z Pvq †m ai‡bi Z_¨ †`Lvq| A‡bK mgq †`Lv hvq Avcwb †hwU Pv‡‪Qb wVK mwVK fv‡e HwU

cv‡‪Q b bv| GwU bv cvIqvi Ab¨Zg GKwU KviY n‡‪Q mwVK B‡Ûw·s| wb‡gœi wP‡Î †`Lv hv‡‪Q,

Avwg Rvb‡Z Pvw‪Q Hotel porjaton †mLv‡b nq‡Zv Gi I‡qe mvBU A_ev Z_¨ †`Lv‡e, wKš

†mUv Hfv‡e †bB |

1.3 mvP© †Kv‡qwi

GKRb BDRvi Zvi cÖ‡qvR‡b †h Z_¨ mvP© K‡i A_ev I‡qe mvP© BwÄ‡b wj‡L †mwUB n‡‪Q

mvP© †Kv‡qwi| GLb Avcwb hw` m¤ú‡K© Rvb‡Z Pvb Zvn‡j wb‡gœi

1.4 †Kv‡qwi B›Uvi‡dm

†Kv‡qwi ej‡Z BwÄb cÖ_‡g g‡b welqwU †Kv‡qwi

B›Uvi‡dm n‡‪Q GKwU †cBR †hwU BDRvi †`‡L hLb Zviv GwU‡K mvP© BwÄ‡bi mv‡_ navigate

K‡i|

1.5 mvP© BwÄb gv‡K©wUs †Kb GZ ¸i“Z¡c~Y©? (why bother which sear)

Av‡iv evo‡e)|

nq (comscore,2008)

M) †ewkifvM BDRvi Rv‡b bv Zv‡`i †Kv_vq †h‡Z n‡e, GgbwK Zviv A‡bK I‡qe mvB‡Ui

m¤¢e|

g‡b Ki b Avcwb †W‡ji GKwU Kw¤úDUvi µq Ki‡Z Pvb , wKš‧ A vcwb wKQzB Rv‡bb bv| †Kv_vq

GwU P‡j Avm‡e|

1.6 cÖ‡qvRbxq Uzj&m (gathering your tools)
Avcbvi AcwUgvBR Ges i¨vsK -G †h‡Z wKQz
cÖ‡qvRb| †hgb t-
K) B›Uvi‡b‡Ui cÖv_wgK Ávb
L) B›Uvi‡bU m shy³ GKwU Kw¤úDUvi
M) GKwU I‡qemvBU A_ev eM
N) html m¤ú‡K© Ávb

html †cÖvMÖvwgs mvP© BwÄb AcwUgvB‡Rkb Kivi Rb¨ LyeB ¸i Z¡c~Y©| ZvB Avcwb †jL‡Ki html
eBwU co‡ Z cv‡ib, †hLv‡b Avcwb html m¤ú‡K© c~Y© Ávb cv‡eb| Avi e M Ges I‡qe mvB‡Ui
Rb¨ †jL‡Ki we Mxwbs Rygjv I weMxwbs IqvW©‡cÖm eB `ywU LyeB ¸i Z¡ c~Y©|
1.7 wewfbœ ai‡b i mvP© BwÄb
mvP© BwÄb mvaviYZ wZb ai‡bi t-
1. cÖvBgvwi mvP© BwÄb
2. † m‡KÛix mvP© BwÄb
3. Uv‡M©‡UW mvP© BwÄb
cÖvBgvwi mvP© BwÄb t-
mvP© BwÄ‡bi g‡b cÖ_‡gB m vP© K_v c‡o, -Bqvû, ¸¸j,
GgGmGb G¸‡jv nj †gRi mvP© BwÄb|
cÖvBgvwi mvP© BwÄb mvaviYZ I‡qe mvB‡Ui †ewkifvM UªvwdK •Zwi K‡i| cÖ‡Z¨KUv cÖvBgvix mvP©
BwÄb Ab¨¸‡jvi †P‡q Avjv`v| ¸¸ j n‡‪Q ccyjv i GKwU mvP© BwÄb Ab¨¸‡jvi †P‡q| KviY GwU
better † iRvë † `q| cÖvBgvix mvP© BwÄb¸‡jv mvP© †iRvë QvovI w`b w`b bZzb bZzb mvwf©m w`‡q
_v‡K|
GgGmGb (MSN)
GgGmGb mvP© BwÄbwU Bqvû,¸¸‡ji gZ GZ kw³kvjx bv| GgGmGb †K mvaviYZ I‡qemvB‡Ui
Gi i¨vswKs Gi e¨venvi    _v‡K| I‡qemvB‡Ui   Rb¨ GwU fvj, KviY mn‡R
GgGmGb G i¨swKs G Avbv hvq| MSN g~jZ †cBR Gi Kb‡U›U Gi Dci wbf©i K‡ i i¨swKs
wba©viY K‡i | MSN G‡Wªm n‡‪Q www.msn.com


wPÎ t MSN mvP© BwÄb
†m‡KÛvix mvP© BwÄb t-
Secondary Search Engine mvaviYZ †QvU Uv‡M©U Ges wbw`©ó wKQz audience †`i
GwU †ewk †Rbv‡iU    bv| GwU locally LyeB e¨envi nq|
†m‡KÛvix Search Engine †hgb t-lycos, looksmart, miva, Ask.com Ges espotting
G¸‡jv mvaviYZ valuable traffic generate K‡i| A‡b‡KB G Rb¨ Secondary Search
Engine Gi Dci wek¦vm iv‡L|

1.8 I‡qemvBU gv‡K©wUs Uzj t-

K) I‡qemvBU GKwU kw³kv jx †hvMv‡hv‡Mi Uzj wn‡m‡e KvR K‡i| hw` GwU‡K Avgiv †UªwWkbvj
wcÖ›U Ges eªWKvw÷s wgwWqvi mv‡_ Zzjbv Kwi |

L) cÖWv± cÖ‡gkb, w ewµ Ges mvwf©m Kv÷gvi‡K Bbdig Kivi Rb¨|

M) mvBU ZLbB † ewbwdwkqvj n‡e hw` Avcbvi BDRvi iv GwU‡K Ly‡R cvq|

N) cÖvq 50% eªvDRvi mvP© BwÄb e¨envi K‡i A vi evwK 50% mivmwi BD Avi Gj e¨envi K‡i|

G ai‡bi †Kvb † cÖvWv± µq-weµq msµvš ‭   I‡qemvBU Kivi R b¨ †jL‡Ki B -Kgvm© GÛ Rygjv
fvP©ygvU© Ges B-Kgvm© G `ywU eB msMÖn Ki b| Avi wb‡R wb‡R Avcwb A bjvB‡b GKRb e¨ emvqx
n‡q hvb| ZvQvov AbjvB‡b A‡bK KvR cvIqv hvq †m¸‡jv Ki‡Z cv‡ib| eBwU‡Z B -Kgvm© •Zw i
m¤ú‡K© Lye mnR fvlvq mewKQy †jLv Av‡Q PvB‡j †h †Kvb †KD GwU wkL‡Z cv‡i| hZw`b hv‡e
Gi wWgvÛ ZZ evo‡ZB _ vK‡e| Kvi Y gvbyl GLb me wKQz N‡i e‡m †c‡Z Pvq| Avi gvby‡li
Gme mvw©f ©m Rb¨ GKwU    cÖ‡qvRb| Avcbvi
I‡qemvBU wU K Rb¨ †K SEO Ki‡Z GQvov I B-
gv‡K©wUs co‡Z wKfv‡e gv‡K©wUs nq wel‡q GKwU
mdj AbjvBb weR‡b‡mi Aek¨B I‡qeUzj&m Ges ewMs Kiv‡bv DwPZ| Kvi Y B›Uvi‡bU e¨envi
GLb †hfv‡e w`b w`b †e‡o P‡j‡Q Zv‡Z †Kvb wKQz Lyu‡R cvIqv KwVb n ‡q c‡o‡Q| Avi †m Rb¨B
I‡qemvBU‡ K SEO Ki‡Z n‡e †hb Ab¨iv Lye mn‡R Ly u‡R cvq|

1.9 gvbyl mvP© K‡i † Kb?

gvby‡li e¨ ¯‭ Zvi mv‡_ mv‡_ gvbyl GLb Kg wRwbm ¯§ i‡ Y ivL‡Z cv‡i| GgbwK gvbyl GLb Pvq
me wKQz †hb hZ `ª Z m¤¢e Rvbv hvq| GwU GKgvÎ m¤¢ e mvP© K‡i| Avi GwU Avgiv mvP© BwÄ‡b
K‡i †hgbt -¸¸j, BZ¨vw`| wK hv w`‡q hvq   bv|
e¨env‡ii me wKQzB GLb B›Uvi‡b‡U cvIqv hvq| gvbyl mvP© K‡i ARvbv wRwbm Rvbvi Rb¨| Avi
GB mvwP©s me mgq _vK‡e KviY gvby‡li Rvbvi †kl _vK‡e bv| Avi G my‡hvM †K Kv‡R jvwM‡q
Avcwb †ewbwd‡UW n‡Z cv‡ib| †mRb¨ eBwU Avcbv‡K A‡bK mvnvh¨ Ki‡e|

1.10 mvP© BwÄb wKfv‡e KvR K‡i

GwU eySvi mnR Dcvq nj Avcbvi eB Gi cÖ_‡g †h B‡Û· _v‡K †m B‡Û· †_‡K †cBR bv¤^vi
†`‡L Avcwb †hUv Pv‡‪Qb †mLv‡b P‡j †h‡Z cv‡ib| Avi †m B ‡Û· hw` B‡j±ªwbK B‡Û· nq
Zvn‡j GKwU wK¬ K Gi gva¨‡g Lye mn‡R L uy‡R cv‡eb| mvP© BwÄb n‡‪Q Ggb GKwU †UK‡bvjwR
†hwU †Kvb ai‡bi wbw`©ó †Kvb Z_¨ GB wekvj Iqv©ì IqvBW I‡qe †_‡K †ei K‡i G‡b †`q|

Avcwb Iqv©W wU e‡· mvP© †mwU‡K K‡i Bw Äb
mv‡_| GRb¨ mvP© BwÄb wew fbœ †cÖvMÖvg Ges G¨vj‡Mvwi`g e¨ envi K‡i _v‡K| mvP© BwÄb †hfv‡e
KvR K‡i Zvi †mB dvskb ¸‡jv‡K mvaviYZ wZbwU fv‡M fvM Kiv n‡q‡Q|

G¸‡jv c‡i we¯‭ vwiZ Av‡jvP bv Kiv n‡q‡Q| GQvov B›Uvi‡bU gv ‡K©wUs m¤ú‡K© Av‡iv †ewk Rvb‡Z
B-gv‡ K©wUs eBwUi mvnvh¨ wb‡Z cv‡ib|

1.11 K¨vwiqvi wn‡m‡e SEO

K¨vwiqvi SEO Gbvwj÷ PgrKvi Ges wWgvÛ w`b
_vK‡e| Z_¨ cÖhyw³ hZ DbœZ n‡e Gi Pvwn`v ZZ evo‡e| †h †Kvb †KD PvB‡j wd«j¨vÝvi wn‡m‡e
SEO Gi Ki‡Z Ges I    B›Uvi‡b‡U I‡qemv BU¸‡jv‡Z
cwigv‡ Y SEO Gi KvR cvIqv hvq| † hme mvB‡U KvR¸‡jv cvIqv hvq odesk, freelancer
BZ¨vw` ¸‡jv‡Z †ewk   KvR hvq| Kv‡Ri jbvq Kivi
A‡bK GLv‡b Kivi msMÖn B›Uvi‡b‡U eB wU| GQvov I
B›Uvi‡b‡ U e¨emv Kivi Rb¨ msMÖn Ki b B -Kgvm© Ges Rygjv fvP©ygvU© eBwU| g‡b ivL‡eb SEO
KvR Kivi Rb¨ Lye GKUv wk¶vMZ †hvM¨Zvi `iKvi nq bv| GgbI †`Lv †M‡Q †KD GKRb `kg
†k Yx ‭   covïbv SEO Gi Ki‡Q| e¨vK   MÖvD‡ÛiB   †nvK †Kb , †h
SEO † Z KvR Ki‡Z cv‡ib| wk¶vMZ †hvM¨Zv GLv‡b †Kvb evav bq| evav ïay g‡bi B‪Qv|
Avcwb hw` Pvb Avcbvi c‡¶ cviv m¤¢e| GgbwK Avcbvi †Kvb AvBwU b‡j‡Ri cÖ‡qvRb bvB|
evmvq e‡mI cÖwZw`b `yB wZb NÈv mgq w`‡q AvDU †mvwm©s Gi gva¨‡g †ek fvj UvKv Avq Ki‡Z
cv‡ib| evs jv‡`‡ki † Kv¤úvwb‡Z SEO cÖ‡dkbvj m‡e ïi 
cv‡ib| hvi Pvwn`v evsjv‡`‡kI GLb A‡bK †ewk|

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search engine optimization tutorial lesson 1 -SEO

search engine optimization tutorial lesson 1

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