search engine optimization tutorial lesson 1 -SEO

search engine optimization tutorial lesson 1

 রংগন

1.1 mvP© BwÄb wK? 

Avcwb hLb †Kvb Z_¨ Rvbvi †Póv K‡ib ZLb Avgiv KvD ‡K wR‡Ám Kwi Ggb 

A‡bK wKQz Av‡Q †hwU  nq‡Zv Avgvi Av‡k cv‡ki †KD Rv‡b  bv| ZLb Rvbvi Dcvq wK? Avgiv 

hLb †Kvb Z_¨ Rvwb  bv ZLb Avgiv mvP© Bwćb †L uvRvi †Póv Kwi, †hgb  t 

¸¸j,  Bqvû   mvP© Avgiv Kwi| GKwU   

A_ev †dmmvP© e‡· wj‡L mvP© evU‡b wK¬K K‡ib| K‡qK †m‡K ‡Û -Gi g‡a¨ 

KZ †`Lvq, Gici wjsK -G  wK¬K 

Ki‡j Avcbv‡K †Kvb wbw`©ó †cBR G wb‡q hv‡e|

   

mvP© BwÄb‡ K wWRvBb Kiv n‡q‡Q Bbdi‡gkb‡K mvP© Kivi Rb¨| G¸‡ jv mvaviYZ Iqv‡ ì IqvBW 

I‡qe Ges GdwUwc  mvf©v‡i| mvP© Kivi ci †h Bbdi‡gkb cvB 

†mwU mvaviYZ I‡qe †cBR, B‡gR, Z_¨ Ges Ab¨ †h‡Kvb dvBj|  

mvP© BwÄb n‡‪Q GKwU mdU Iq¨vi † cÖvMÖvg  A_ev Uzj&m  †hwU mvP © 

wU‡gi Dci wfwË  K‡i wewfbœ I‡qe mvBU Ly u‡R †ei K‡i †`q|  

 

1.2 mvP© B‡Û·  

mv©P  BwÄb  index  collects,  pharse  &  data  store  K‡i Ges  mwVK  (acctual) 

Bbdi‡gkb  retrival Gi Rb¨| 

B‡Ûw·s  Gi D‡Ïk¨ nj  speed Ges performance †K AcwUgvBR Kiv| Gi d‡j BDRvi †h wU 

Rvb‡Z Pvq †m ai‡bi Z_¨ †`Lvq| A‡bK mgq †`Lv  hvq Avcwb †hwU Pv‡‪Qb wVK mwVK fv‡e HwU 

cv‡‪Q b bv| GwU bv cvIqvi Ab¨Zg GKwU KviY n‡‪Q mwVK B‡Ûw·s| wb‡gœi wP‡Î †`Lv hv‡‪Q, 

Avwg Rvb‡Z Pvw‪Q  Hotel porjaton †mLv‡b nq‡Zv  Gi I‡qe mvBU A_ev Z_¨ †`Lv‡e, wKš    

†mUv Hfv‡e †bB |

1.3 mvP© †Kv‡qwi 

GKRb BDRvi Zvi cÖ‡qvR‡b †h Z_¨ mvP© K‡i A_ev I‡qe mvP© Bwćb wj‡L  †mwUB n‡‪Q 

mvP© †Kv‡qwi| GLb Avcwb hw` m¤ú‡K© Rvb‡Z Pvb Zvn‡j wb‡gœi 

1.4 †Kv‡qwi B›Uvi‡dm

†Kv‡qwi ej‡Z BwÄb cÖ_‡g g‡b welqwU †Kv‡qwi 

B›Uvi‡dm n‡‪Q GKwU †cBR  †hwU BDRvi †`‡L hLb Zviv GwU‡K mvP© Bwćbi mv‡_  navigate 

K‡i|   

1.5 mvP© BwÄb gv‡K©wUs †Kb GZ ¸i“Z¡c~Y©?  (why bother which sear)  

mvP© BwÄb †Kvb GKwU I‡qemvB‡Ui wfwRU‡ii Drm| †ewkifvM I‡qemvBU mvP© BwÄb w`‡q wfwRU 

Kiv ïi
 nq| †ewkifvM I‡qemvB‡Ui, cÖvq 80% wfwRUi mvP© BwÄb †_‡K Av‡m  (GwU fwel¨‡Z 

Av‡iv evo‡e)|   

wewfbœ Kvi‡Y mvP© BwÄb AZ¨š   ¸i
Z¡c~Y©t - 

     K) †ewki fvM wfwRUi mvP© BwÄb †_‡K Av‡m| cÖwZ gv‡m wewjqb mvP© nq|  

     L) GK Rwi‡c †`Lv †M‡Q  united states cÖwZ gv‡m 10 wewjqb mvP©   

nq (comscore,2008) 

     M) †ewkifvM BDRvi Rv‡b  bv Zv‡`i †Kv_vq †h‡Z n‡e, GgbwK Zviv A‡bK I‡qe mvB‡Ui 

(url) g‡b ivL‡Z cv‡i  bv| † mRb¨ Zviv mvP© BwÄb¸‡jv‡Z mvP© K‡i|  

     N) mvP© nj  inexpensive GKwU c×wZ hvi gva¨‡g Lye Kg L i‡P gvby‡li Kv‡Q †c u․Qv‡bv 

m¤¢e| 

g‡b  Ki
b Avcwb †W‡ji GKwU Kw¤úDUvi µq Ki‡Z Pvb , wKš‧ A vcwb wKQzB Rv‡bb bv|  †Kv_vq 

cvIqv hvq, g~j¨ KZ? Ges KbwdMv‡ikb wK? GLb Avwg GKwU mvP© Bwćb mvP© w`‡j 

 GwU  P‡j Avm‡e|   

1.6 cÖ‡qvRbxq Uzj&m  (gathering your tools)
Avcbvi AcwUgvBR Ges i¨vsK -G †h‡Z wKQz
cÖ‡qvRb| †hgb t-
K) B›Uvi‡b‡Ui cÖv_wgK Ávb 
L) B›Uvi‡bU m shy³ GKwU Kw¤úDUvi
M) GKwU I‡qemvBU A_ev e­M 
N) html m¤ú‡K© Ávb 
 
html †cÖvMÖvwgs mvP© BwÄb AcwUgvB‡Rkb Kivi Rb¨ LyeB ¸i
Z¡c~Y©| ZvB Avcwb †jL‡Ki  html
eBwU co‡ Z cv‡ib, †hLv‡b Avcwb  html m¤ú‡K© c~Y© Ávb cv‡eb| Avi e­ M Ges I‡qe mvB‡Ui
Rb¨ †jL‡Ki we Mxwbs Rygjv I weMxwbs IqvW©‡cÖm  eB `ywU LyeB ¸i
Z¡ c~Y©|
1.7 wewfbœ ai‡b i mvP© BwÄb
mvP© BwÄb mvaviYZ wZb ai‡bi  t- 
1.  cÖvBgvwi mvP© BwÄb
2.  † m‡KÛix mvP© BwÄb 
3.  Uv‡M©‡UW mvP© BwÄb 
cÖvBgvwi mvP© BwÄb t-
mvP©  Bwćbi g‡b cÖ_‡gB m vP© K_v c‡o,  -Bqvû,  ¸¸j,
GgGmGb G¸‡jv nj †gRi mvP© BwÄb| 
cÖvBgvwi mvP© BwÄb mvaviYZ I‡qe mvB‡Ui †ewkifvM UªvwdK •Zwi K‡i|  cÖ‡Z¨KUv cÖvBgvix mvP©
BwÄb Ab¨¸‡jvi †P‡q Avjv`v| ¸¸ j n‡‪Q ccyjv i GKwU mvP© BwÄb Ab¨¸‡jvi †P‡q| KviY GwU
better † iRvë † `q| cÖvBgvix mvP© BwÄb¸‡jv mvP© †iRvë QvovI w`b w`b bZzb bZzb mvwf©m w`‡q
_v‡K|
GgGmGb (MSN)
GgGmGb mvP© BwÄbwU Bqvû,¸¸‡ji  gZ GZ kw³kvjx bv| GgGmGb †K mvaviYZ I‡qemvB‡Ui
Gi  i¨vswKs  Gi e¨venvi    _v‡K| I‡qemvB‡Ui   Rb¨  GwU  fvj,  KviY mn‡R
GgGmGb G i¨swKs G Avbv hvq| MSN g~jZ †cBR Gi Kb‡U›U Gi Dci wbf©i K‡ i i¨swKs
wba©viY K‡i | MSN G‡Wªm n‡‪Q  www.msn.com

  
wPÎ t MSN mvP© BwÄb
†m‡KÛvix mvP© BwÄb  t-
Secondary  Search  Engine mvaviYZ †QvU Uv‡M©U Ges wbw`©ó wKQz  audience †`i
GwU †ewk †Rbv‡iU    bv|  GwU  locally  LyeB  e¨envi nq|
†m‡KÛvix  Search Engine †hgb t-lycos, looksmart, miva, Ask.com Ges espotting
G¸‡jv mvaviYZ  valuable traffic generate K‡i| A‡b‡KB G Rb¨  Secondary Search
Engine Gi Dci wek¦vm iv‡L|

1.8 I‡qemvBU gv‡K©wUs Uzj  t-

K) I‡qemvBU GKwU kw³kv jx †hvMv‡hv‡Mi Uzj wn‡m‡e KvR K‡i| hw` GwU‡K  Avgiv †UªwWkbvj
wcÖ›U Ges eªWKvw÷s wgwWqvi mv‡_ Zzjbv Kwi |

L) cÖWv± cÖ‡gkb, w ewµ Ges mvwf©m Kv÷gvi‡K Bbdig Kivi Rb¨|  

M) mvBU ZLbB † ewbwdwkqvj n‡e hw` Avcbvi BDRvi iv GwU‡K  Ly‡R cvq|  

N) cÖvq 50% eªvDRvi mvP© BwÄb e¨envi K‡i A vi evwK 50% mivmwi BD Avi Gj e¨envi K‡i|  

G ai‡bi †Kvb  † cÖvWv± µq-weµq msµvš ‭   I‡qemvBU Kivi R b¨ †jL‡Ki B -Kgvm© GÛ Rygjv
fvP©ygvU© Ges B-Kgvm© G `ywU eB msMÖn Ki
b| Avi wb‡R wb‡R Avcwb A bjvB‡b GKRb e¨ emvqx
n‡q hvb| ZvQvov AbjvB‡b A‡bK KvR cvIqv hvq †m¸‡jv Ki‡Z cv‡ib| eBwU‡Z B -Kgvm© •Zw i
m¤ú‡K© Lye mnR fvlvq mewKQy †jLv Av‡Q PvB‡j †h †Kvb †KD GwU wkL‡Z cv‡i| hZw`b  hv‡e 
Gi wWgvÛ ZZ evo‡ZB _ vK‡e| Kvi Y gvbyl GLb me wKQz N‡i  e‡m †c‡Z Pvq| Avi gvby‡li
Gme mvw©f ©m Rb¨ GKwU    cÖ‡qvRb| Avcbvi
I‡qemvBU wU  K Rb¨ †K  SEO  Ki‡Z GQvov I  B-
gv‡K©wUs co‡Z wKfv‡e gv‡K©wUs nq wel‡q GKwU
mdj AbjvBb weR‡b‡mi Aek¨B I‡qeUzj&m Ges e­wMs Kiv‡bv DwPZ| Kvi Y B›Uvi‡bU  e¨envi
GLb †hfv‡e w`b w`b †e‡o P‡j‡Q Zv‡Z †Kvb  wKQz Lyu‡R cvIqv KwVb n ‡q c‡o‡Q| Avi †m Rb¨B
I‡qemvBU‡ K SEO Ki‡Z n‡e †hb Ab¨iv Lye mn‡R Ly u‡R cvq|  

1.9 gvbyl mvP© K‡i † Kb?  

gvby‡li e¨ ¯‭ Zvi mv‡_ mv‡_ gvbyl GLb Kg wRwbm ¯§ i‡ Y ivL‡Z cv‡i|  GgbwK gvbyl GLb Pvq
me wKQz †hb hZ `ª
Z m¤¢e Rvbv hvq| GwU GKgvÎ m¤¢ e mvP© K‡i| Avi GwU  Avgiv mvP© Bwćb
K‡i †hgbt -¸¸j, BZ¨vw`| wK hv w`‡q hvq   bv|
e¨env‡ii me wKQzB  GLb B›Uvi‡b‡U cvIqv hvq| gvbyl mvP© K‡i ARvbv wRwbm Rvbvi Rb¨| Avi
GB mvwP©s me mgq _vK‡e  KviY gvby‡li Rvbvi †kl _vK‡e  bv| Avi G my‡hvM †K Kv‡R jvwM‡q
Avcwb †ewbwd‡UW n‡Z cv‡ib| †mRb¨ eBwU Avcbv‡K A‡bK mvnvh¨ Ki‡e| 

1.10 mvP© BwÄb wKfv‡e KvR K‡i 

GwU eySvi mnR Dcvq nj Avcbvi eB Gi cÖ_‡g †h B‡Û· _v‡K †m B‡Û· †_‡K †cBR bv¤^vi
†`‡L Avcwb †hUv Pv‡‪Qb †mLv‡b P‡j †h‡Z cv‡ib| Avi †m B ‡Û· hw`  B‡j±ªwbK B‡Û· nq
Zvn‡j GKwU wK¬ K Gi gva¨‡g Lye mn‡R L uy‡R cv‡eb| mvP© BwÄb n‡‪Q Ggb GKwU †UK‡bvjwR
†hwU †Kvb ai‡bi  wbw`©ó †Kvb Z_¨ GB wekvj Iqv©ì IqvBW I‡qe †_‡K †ei K‡i  G‡b †`q|


Avcwb Iqv©W wU e‡· mvP© †mwU‡K K‡i Bw Äb
mv‡_| GRb¨ mvP© BwÄb wew fbœ †cÖvMÖvg Ges G¨vj‡Mvwi`g e¨ envi K‡i  _v‡K| mvP©  BwÄb †hfv‡e
KvR K‡i Zvi †mB dvskb ¸‡jv‡K mvaviYZ wZbwU fv‡M fvM Kiv n‡q‡Q|  

G¸‡jv c‡i  we¯‭ vwiZ Av‡jvP bv Kiv n‡q‡Q| GQvov B›Uvi‡bU gv ‡K©wUs m¤ú‡K© Av‡iv †ewk Rvb‡Z
B-gv‡ K©wUs eBwUi mvnvh¨ wb‡Z cv‡ib|  

1.11 K¨vwiqvi wn‡m‡e  SEO

K¨vwiqvi  SEO  Gbvwj÷ PgrKvi Ges wWgvÛ w`b
_vK‡e| Z_¨ cÖhyw³ hZ DbœZ n‡e Gi Pvwn`v ZZ evo‡e| †h †Kvb †KD PvB‡j wd«j¨vÝvi wn‡m‡e
SEO  Gi Ki‡Z Ges  I    B›Uvi‡b‡U I‡qemv BU¸‡jv‡Z
cwigv‡ Y SEO Gi KvR cvIqv hvq| † hme mvB‡U KvR¸‡jv cvIqv hvq  odesk, freelancer
BZ¨vw` ¸‡jv‡Z †ewk   KvR hvq| Kv‡Ri  jbvq Kivi
A‡bK GLv‡b Kivi msMÖn B›Uvi‡b‡U eB wU|  GQvov  I
B›Uvi‡b‡ U e¨emv Kivi Rb¨ msMÖn Ki
b B -Kgvm© Ges Rygjv fvP©ygvU© eBwU| g‡b ivL‡eb  SEO
KvR Kivi Rb¨ Lye GKUv wk¶vMZ †hvM¨Zvi  `iKvi nq bv| GgbI †`Lv †M‡Q †KD  GKRb `kg
†k Yx  ‭   covïbv  SEO  Gi Ki‡Q| e¨vK   MÖvD‡ÛiB   †nvK †Kb ,  †h
SEO † Z KvR Ki‡Z cv‡ib| wk¶vMZ †hvM¨Zv GLv‡b †Kvb evav bq| evav ïay g‡bi B‪Qv|
Avcwb hw` Pvb Avcbvi c‡¶ cviv m¤¢e| GgbwK Avcbvi †Kvb AvBwU b‡j‡Ri cÖ‡qvRb bvB|
evmvq e‡mI cÖwZw`b `yB  wZb NÈv mgq w`‡q AvDU †mvwm©s Gi gva¨‡g †ek fvj UvKv Avq Ki‡Z
cv‡ib| evs jv‡`‡ki  † Kv¤úvwb‡Z  SEO  cÖ‡dkbvj  m‡e ïi

cv‡ib| hvi Pvwn`v evsjv‡`‡kI GLb A‡bK †ewk|