search engine optimization tutorial lesson 2
†UKwbK¨vj Uvg
2.1 mvP© mvBU
mvP© mvBU n‡Q GK ai‡bi I‡qemvBU hvi gva¨‡g Avcwb Ab¨ GKwU I‡qe
mvBU L uy‡R _v‡Kb|
†hgb ¸¸ j Bqvû
BZ¨vw`|
2.2 mvP© Uvg©
GwU GKwU kã ev
kã mgwó| †hwU Avgiv †Kvb Z_¨ †L uvRvi Rb¨ mvP© Bwćb wj‡L _vwK|
2.3 mvP© †iRvë
mvP© †iRvë n‡Q w KQz
Z_¨ †h¸‡jv Avcbvi mvP© Uv‡g©i Dci wfwË
K‡i Av‡m| wb‡gœi wP‡Î † `Lyb
GLv‡b
Avwg kids w`‡q mvP© †`Iqvi ci A‡bK¸‡jv
wjsK †kv K‡i‡Q| Avi G¸‡jvB nj mvP©
†iRvë| 2.4 mvP© BwÄb AcwUgvB‡Rkb
mvP© BwÄb
AcwUgvB‡Rkb‡ K ms‡¶‡c Gm B I ejv nq| GwU
GKwU I‡qem vBU Ges I‡qe †cR
†K fvj i¨vswKs
-G †bIqvi Rb¨ AcwUgvBR K‡i|
2.5 †
µv‡qjvi&m
Crwlers n‡ Q GKwU †
cÖvMÖvg †hwU wewfbœ mvP© BwÄb †Kvb I‡qe mvBU‡K
Scan I Analyze
Kivi Rb¨
e¨envi Kiv nq|
2.6 i¨vswKs
Avcwb Google G ev †Kvb mvP© Bwćb mvP© w`‡eb GwU
K‡qK nvRvi †iRvë cvq | ¸‡jv Search engine
ïaygvÎ cÖ_g
500 wU ‡ K Rank G wb‡q Av‡m| wb‡gœi wP‡Î † `Lyb Avwg Computer wj‡L mvP©
w`‡qwQ
†`Lyb †iRvë †`Lv‡Q| g‡a¨ wKQz j¶
Gfv‡e 2 bs I
3bs †cBR G wK¬K Ki‡j Avgiv bZzb Av‡iv A‡bK¸‡jv †cBR Gi wjsK cve |
2.7 Bb‡W·
hLb †Kvb
†cBR‡K Crawel Kiv nq Zvi ci H
†cB‡Ri Content ¸‡jv‡K Index Kiv nq
†h¸‡jv‡K
WKz‡g›U wn‡m‡e GKwU †W Uv‡em †÷vi Kiv
nq|
2.8 AiMvwbK
†iRvë
mvP© Bwćb mvP© †h
¸‡jv †m¸‡jv n‡q GKwU
organic Ab¨wU
nj Paid | Organic †iRvë ¸‡jv GKwU
I‡qemvB‡Ui content Ges
KxIqvW©-Gi
Dci wfwË K‡ i n‡q _v‡K|
2.9 ¸¸j
mvP©
2.10 cÖ‡mwms
†Kvqvwim
hLb †Kvb GKUv
Z‡_i Rb¨ mvP© Bwćb Av‡m ZLb BwÄb †mUv
wiUªvBf Kivi †Póv K‡i hZ¸‡jv
WKz‡g›U Av‡Q †m¸‡jv † Kvqvwi Gi mv‡_ g¨vP K‡i|
2.11 KxIqvW©
KxIqvW© n‡Q GKwU
I‡qe †cBR Gi kã †hwU H †cBR‡K †W¯…vBe K‡i | A_©vr Avcwb GKwU
c¨vivMÖvd
wjL‡Qb H c¨vivMÖvd G wbð qB KZ¸‡jv kã _vK‡Z cv‡i †hwU nj H c¨vivMÖvd Gi
g~j
kã| SEO Kivi c~‡e© Avcbvi KxIqvW© wm‡jK&kb LyeB
¸i
Z¡c~Y©| A_©vr Avcwb †Kvb ai‡bi
KxIqvW© wm‡j±
Ki‡eb Avi †mB KxIqvW© wi‡j‡UW K b‡ U›U Avcbvi I‡qe †cB‡R _vKv fvj|
Zvn‡j BDRvi
hLb mvP© w`‡e Avi †mUv hw` Avcbvi KxIqvW© Gi mv‡_ wg‡j hvq Zvn‡j †mB
I‡qe †cBRwU‡K
mvP© Bwćb †kv Ki‡e|
† gUv U¨vM
† gUv Øviv
I‡qe‡cB‡Ri † cÖvfvBW Kiv †gU v U¨vM
G
mvaviYZ
† gBb KxIqvW© Gi wj÷¸‡jv e¨ envi Kiv nq|
UvB‡Uj
U¨vM
GB Gi Uv eªvDRvi U‡c UvB‡Uj GK wU
mvaviY mvivsk
†`q| †ewkifvM SE UvB‡Uj U¨vMUv‡K A‡bK ¸i
Z¡ †`q GUv eySvi Rb¨ †h GwU
†Kvb ai‡bi
I‡qemvBU UvB‡Uj U¨vM †`‡L ejv hvq GwU
wK‡mi mvBU n‡Z cv‡i| mvP© Bwćb
Money Eearning
wj‡L mvP© †`Iqvi ci †h mvBUwU Avm‡jv |
G¨vsKi U¨vM )
GKwU WKz‡g‡›Ui
mv‡_ Ab¨ Avi‡KwU WKz‡g›U Gi wjsK ev ms ‡hvM Kiv‡K G¨vsKi U¨vM e‡j|
A_ev GKwU
†cB‡Ri mv‡_ Ab¨ †cB‡Ri ms‡hvM|
GLv‡b home
IqvW©wU G¨vsKi U·U| Avcwb gZ † h
wKQz
(†U·U ) wjL‡Z
cv‡ib|
এস ই ও Kivi Rb¨
GB U¨vMwU LyeB ¸i
Z¡c~Y©|
Avcwb A‡b¨i mvBU‡K Avcbvi mvB ‡U wjsK Kivi
Rb¨ G¨vsKi
U¨vM e¨envi n‡e| Ab¨ivI Zv‡`i
Avcbvi
I‡qemvB‡Ui
wjsK w`‡e ZLb Avcbvi mvB‡Ui ¸i
Z¡ †e‡o
hv‡e| Ges †mUv i¨vswKs G hvevi Rb¨
mnvqK
n‡e
2.12 In bound
link or back link
Ab¨ GKwU
I‡qemvBU †_‡K hw` †KD Avcbvi I‡qemvBU G Av‡m †mUvB nj inbound A_ev
back link
wbðqB Ab¨ †Kvb mvB‡U Avcbvi mvB‡Ui wjsK †`Iqv Av‡Q| A_©vr GUv‡K B bKvwgs
wjsK e‡j| GKwU
I‡qemvBU‡ K ccyjvi Kivi Rb¨ †ewk †ewk e¨vKwjsK •Zwi Ki‡Z n‡e| †hgb
†Kvb cwjwUwkqvb cwiwPwZ cvIqvi Rb¨ wewfbœ ¯
v‡b Zvi †cv÷vi e¨vbvi jvwM‡q †`q| hZ †ewk
†cv÷vi e¨vbvi
hZ †ewk RvqMvq jvwM‡q †`‡e ZZ †ewk Zvi
cwiwPwZ cv‡e|
2.13 †cBR
i¨vsK Ges K b‡ U›U
† cBR i¨vsK n‡Q GKw U
wjsK GbvjvBwmm G¨vjMwi`g| Ab¨fv‡e ejv hvq †cBR i¨vsK n‡Q
GKwU f¨vjy
wba© viY GKwU KZUv †cBR Gi
Dci wfwË K‡i
GKwU I‡qemvBU mvP© Bwćb Av‡M c‡i Av‡m GUv g~jZ A b¨Zg GKwU welq|
†cBR i¨ vsK hZ
†ewk mvP© †iRv‡ë ZZ Av‡M Avmvi m¤¢vebv|
†cBR i¨vsK ¸‡jv 1 †_‡K ïi
n‡q
_v‡K msLv ZZB
†cBR †ewk | Avcbvi G‡Wªm
†cBR i¨ vsK †P
K Ki‡Z cv‡ib †h Avcbvi I‡qemvBU Gi eZ©gvb Ae¯
vb †Kv_vq Av‡Q| †cBR
i¨vsK mvaviYZ
0 †_‡K 10ch©š †gRvi Kiv nq|
Kb‡U ›U t
Avgiv †Kvb
I‡qemvB ‡U hv wKQz †`L‡Z cvB A_ev †Kvb I‡qemvBU hv wKQz wWm‡c K‡i ZvB n‡Q
Kb‡U ›U | ›U
n‡Z textual, visual
GQvovI B‡gR, wfwWI
Gwb‡gkb|
2.14 Black Hat
& White Hat SEO
Black hat mvP©
BwÄb AcwUgvB‡Rkb n‡Q GKwU †UKwbK GwU e¨envi nq mvP© Bwćb Higher
i¨vswKs cvIqvi
Rb¨ Ges Unethical fv‡e GwU Kiv nq GRb¨ ejv nq
Black hat SEO|
GwU mvaviYZ
mvP© Bwćbi wbqg bxwZ gv‡bbv| K‡›U›U ¸‡jv‡K
Unethical fv‡e wi‡cÖ‡R›U K iv
nq|
White hat SEO
n‡Q Black
hat Gi D‡ëv GLv‡b me wKQz ethical fv‡e
Kiv hvq| Ges
mvP© BwÄb
AcwUgvB‡Rk‡bi mKj wbqg bxwZ gvbv nq|
2.15 Av‡iv
wKQz GK bR‡i
Analytics GKwU
I‡qemvBU Gi †gRvi‡g›U ÷ ¨vwUmwU· † hgb KZ¸‡jv wfwRUi A_ev UªvwdK
H me wfwRUi
A_ev UªvwdK †Kv_v † _‡K G‡m‡Q Ges Zviv
I‡qemvB‡U KZ mgq wQj| UªvwdK
GbvjvBR Kivi
Rb¨ ¸¸j GbvjvBwU·
e¨envi †h‡Z GbvjvBwU· I‡qe
GbvjvBwU·|
I‡qe GbjvBwU· †gRvi‡g›U, wi‡cvw Us Ges I‡qe †em
GbvjvBwmm Z_¨ Gme wKQz
msMÖn K‡i
I‡qemvBU AcwUgvBR Kivi Rb¨ e¨ envi K‡i| GbvjvBwU· mvaviYZ `yB ai‡bi Ad
mvBU Ges Ab
mvBU| I‡qe GbvjvBwU· ïay gvÎ Uzj bq †hwU I‡qemvB‡Ui UªvwdK †gRvi Kivi
Rb¨ cwigvc Kiv
nq| GwU‡K weR‡bm Ges gv‡K©U wimvP© Kivi
Rb¨ I e¨ envi Kiv nq| Avcwb
hw`g bZzb †Kvb
G¨v WfvUvBR‡g›U K¨v‡¤úBb Pvjvb Zvn ‡j wK cwigv Y UªvwdK Avm‡Z cv‡i †mB
wel‡qI Yv hvq| I‡qem vB‡U KZ ¸‡jv G‡m‡Q Ges
KZ¸‡jv
†cBR †`L‡Q †mB
m¤ú‡K©I aviYv †`q|
Bounce
SEO Gi Rb¨
evDÝ LyeB ¸i
Z¡c~Y©|
A_©vr Avcbvi I‡qemv BU Gi evDÝ †iU hZ †ewk n‡e
SEO KivI ZZ
KwVb n‡e| g‡b K‡ib †Kvb BDRvi mvP© Bwćb mvP© w`‡q Avcbvi mvB‡U G‡m‡Q
wKš‧ ev (mgq K‡i) †Kvb P‡j GUv‡K evDÝ|
wfwRUi Avcbvi
I‡qemvBU †Q‡o P‡j hvIqvi kZKiv cwigv Y A_©vr Zviv †hUv Pv‡Q †mUv hw`
Zviv bv cvq|
evDÝ †iU Kgv‡bvi Dcvq nj t-Avcbvi mvBU wWRvBb I Kb‡U›U Gi w`‡K bRi
w`‡Z n‡e|
A_©vr Ggb I †`Lv †M‡Q wfwRUi Avcbvi †nvg †cB‡R G‡m Ab¨ †Kvb †cB‡R hv‡ Q
KviY Zv‡`i
Kv‡Q g‡b n‡q‡Q †hUvi R b¨ Zviv Avcbvi mvB‡U G‡m‡Q †mUv nq‡Zv Avcbvi m vB‡U
†bB|
Impression
(B‡¤cÖkb)
KZevi GKRb
gvbyl A_ev wfwRUi
GKwU A_ev †`‡L|
GKRb wfwRUi
Øviv GKwU I‡qemvBU wfD A_ev wW m‡c
|
wK¬K
†evU&m (Click Bots)
mdUIq¨vi e¨
envi B›Uvi‡b‡U GKwU A‡Uv‡gkb e¨
envi
SEO Gi wKQz Kiv‡bv| wU Kw¤úDUvi wK¬KI n‡q
wnDg¨vb wK¬KI
Kw¤úDUvi wK¬‡ Ki g‡a¨ A‡bK cv_©K¨ Av‡Q
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