search engine optimization tutorial lesson 3 -SEO

search engine optimization tutorial lesson 3

3q Aa¨vq 

Gm B I Gi Rb¨ cwiKíbv •Zwi

GKwU I‡qemvBU‡K mvP©  Bwćbi Rb¨ AcwUgvBR Kivi c~‡e© GKwU mvP© BwÄb AcwUgvB‡Rk‡bi 

cwiKíbv •Zwi Kiv `iKvi| GwU Avcbv‡K  SEO Gi Rb¨ j‡¶ †c u․Qv‡Z mvnvh ¨ Ki‡e|  SEO 

c-¨vb •Zwi Ki‡j Avcwb eyS‡Z c vi‡eb KLb †Kvb welqwU Avcbvi †ewk bRi ivLv DwPZ|  SEO 

Ggb GKwU KvR †hwUi c­ ¨vb Avcbv‡K gv‡S gv‡S cwieZ©b Ki‡Z n‡Z cv‡i|  SEO Gi c-¨vb 

WvBbvwgK nIqv DwPZ| KviY ¯^vfvweK wbq‡g cwieZ©b nq|   

3.1 SEO †Kb cÖ‡qvRb

SEO n‡‪Q GKwU  Technology †hwU Avcbvi I‡qe mvBU‡K mvP© Bwćbi GKwU fvj Ae¯
vq 

wb‡q mvnvh¨ GKwU  Internal  Ges  External  Dfq  welq¸‡jv   v  Kiv 

DwPZ| KviY GKwU mvBU mvP© Bwćb fvj Ae¯
vq hvIqvi Rb¨ G¸‡jv I KvR K‡i|   

mvP© BwÄb AcwU gvB‡Rkb GZ ¸i
Z ¡c~Y© nIqvi KviY wK? g‡b K‡ib A‡bK ¸‡jv gvby‡li gv‡S 

Avcwb Av‡Qb, GLb GZ gvby‡li gv‡S Ab¨iv wKfv‡e Avcbv‡K L uy‡R cv‡e|  

Ges ev¯ ‡ e 

mevB nq‡Zv mevi bvg Rv‡b  bv Zvn‡j †Zv KvD‡K Ly &‡R cvIqv Av‡iv KwVb| GiKg fv‡e ev¯  ‡e 

Avgiv I‡qe bvg  URL)  Rvwb  bv Avgv‡`i A‡bK GKwU 

I‡qemvBU‡K  uy‡R Kiv| Gi mgvavb mvP©  BwÄb| †Kvb 

mvB‡Ui bvg  bv Rvb‡j  †mwU‡K mvP© Bwćbi gva¨‡g Lu& y‡R †ei Kiv hvq| †hgb ai
b Avcwb  USA 

embassy  XvKv  Gi  G¨v‡Wªm bv, Avcwb mvP© hw`    USA 

embassy  in  Dhaka   Zvn‡j Avcwb mvP©  USA  embassy  in  Dhaka Gi 

mvBU wUi wjsK †kv K‡i‡Q|

A‡bK mgq mvP© †iRvë  Avcbvi I‡qemvBU¸‡jvi 9 I 10 b s †cBR G †kv Ki‡j A‡b‡KB †mUv 

†`L‡eb bv| KviY †k‡li w`‡Ki †cBR¸‡jv‡Z mvaviYZ †KD  hvq bv | Avi †mR‡b¨ Avcbvi 

I‡qemvBU wU 1,2, I 3 bs †cBR Gi g‡a¨ ivLvUv fvj | mvaviYZ cÖ_g †cBR G  †ewk UªvwdK 

_v‡K Avi UªvwdK †_‡K  revenue  Av‡m Avi †hwU n‡‪Q mvP© BwÄb A cwUgvB‡Rk‡bi g~j j¶¨|   

3.2  Avcbvi mvB‡Ui wek¦vm Kiv 

Avcbvi I‡ qe mvBU wWRvBbvi‡K wek¦vm Ki‡eb  bv, Avcbvi SEO cÖ‡R± g¨v‡bR Kivi   Rb¨ 

mvaviYZ B-Kgvm© mvBU¸‡jvi † ¶‡Î GwU LyeB  Risky | A‡bK mgq †`Lv hvq  SEO Kivi Rb¨ 

Avcbvi mvB‡Ui wKQz  Backend  cvIqvi SEO g¨v‡bRvi‡K w`‡Z nq Avi †mB  SEO g¨v‡bRvi 

hw`  LyeB  wek¦¯   bv  nq  ZLb  LyeB  mgm¨v  nq|  GB  ¸‡jv cÖv q  mgq 

organization †_‡K  ï‡b _vwK|  wet`ªt- GLv‡b wek¦vm Kiv bv KivUv‡K e¨w³MZ fv‡e  ejwQ bv | 

wek¦vm Kiv bv KivUv GKvš  B Avcbvi e¨vcvi| Avwg `ytwLZ welqwU GLv‡b D‡j­L Kivi Rb¨|

3.3 SEO Gi Rb¨ goal wVK Kiv

SEO Kivi c~‡e© Avcwb GKwU cwiKíbv K‡i wb‡eb| A‡bK mgq c­ ¨vwbs ev¯ evwqZ nq bv, Gi 

KviY n‡‪Q mywbw`©ó †Mvj bv _vKvi Kvi‡Y| †hgb GKwU I‡qe mvB‡Ui Rb¨ A‡bK ai‡bi wK 

IqvW© n‡Z cv‡i GLvb † _‡K †Kvb  Kx IqvW©¸‡jv Avcwb wm‡j ± Ki‡eb †mUv wbf©i  Ki‡e Avcbvi 

j¶ wK? Avcbvi †MvjwU Ggb nIqv DwPZ †hwU Avcbvi †Kv¤úvwbi  need (wbW) c~iY Ki‡e| 

KviY cÖ‡Z¨KwU weR‡bm -Gi bxW wfbœ| Ab jvB‡bi †Kvb e­M ev I‡qemvBU‡K  band Ki‡Z n‡j 

Avcbvi  SEO  Ki‡Z  n‡e| wP‡Î Ki
b ¸¸ ‡j  snake+vedio  wj‡L 

w`‡qwQ|   SEO Gi Rb¨ †Mvj  ¸‡jv  mvaviYZ Pvi I Qq 

gv‡mi Rb¨ Ki‡j fvj KviY  SEO n‡‪Q `xN©‡ gqvw` KvR|  

† cBR cÖcviwU t 

cy‡iv I‡qe mvB‡Ui K_v GKmv‡_ wPš  v bv K‡i Avcwb cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K ¸ i
Z¡ 

w`‡Z cv‡ib| KviY GKwU I‡qemvB U Aí mg‡q cy ‡iv Kiv m¤¢e bq| GwU ax‡i ax‡i Avc‡WU 

n‡Z _v‡K| ZvB c~Y©v½ I‡qemvBU bv Kiv ch©š   SEO Kiv hv‡e  bv GiKg bq| †hgb Avcbvi 

I‡qe A‡bK¸‡jv Av‡Q, g‡a¨ GKwU m¤ú~Y© w`‡q 

†cB‡Ri  SEO  ïi
 cv‡ib  Landing  page  SEO  ejv  nq|  wfwRUi 

mvaviYZ †cB ‡R    Av‡m| Avcwb †cB‡R  property  †Kgb †mUv 

Ki‡eb| wb‡gœ i wP‡Î Avwg ¸M‡j  Hard disk mvP© w`‡qwQ|   

GLv‡b Ki‡j  wikipedia  mvBUwUi  mivmwi †cBR    wb| 

wikipedia mvB‡Ui GKwU †cBR| †hgb  Hard disk drive GLv‡b  Hard disk drive GwU 

n‡‪Q  wikipedia mvB‡Ui GKwU †cBR| e­M, I‡qe mvBU, I‡qe †cBR G¸‡jvi we¯  vwiZ mnR 

aviYv cvIqvi Rb¨ †jL‡Ki weMxwbs Rygjv, we Mxwbs IqvW© †cÖm Ges  HTML eB¸‡jv co  b|  

mvBU Assesment t 

cy‡iv  I‡qe mvBU‡K  GK mv‡_ bv †`‡L ev wPš  v bv K‡i  cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K  acess 

Kiv DwPZ| mK¸‡jv †cBR Gi ¸i
Z¡ memgq| †Kvb †cBR Gi ¸i
Z¡ wK Zv weR‡bm  need-Gi 

Dci wbf©i Ki‡e|   

mvBU Assesment Kivi mgq wb‡gœi B wj‡g›U  (Element) ¸‡jv  Consider Kiv DwPZt- 

K) mvBU/†cBR  taggingt- I‡qe mvB ‡U  wK ai‡bi  meta tag add Ki‡ev  mvP© Bwćb i Rb¨ 

GwU ¸i
Z¡ cY©| †Kvb Dci  Attention  †`‡eb|  I  tag  Ges 

description  tag  mvP© Rb¨     ¸i
Z¡ c~Y©| Gme U¨vM mn‡R 

aviYv cvIqvi Rb¨ Avcwb †jL‡Ki  HTML Ges Dream waver eBwU †`L‡Z cv‡ib|   

L) K b‡U ›U t-  Kb‡ U›U Avcbvi Avcwb  hv Ki‡Z A_©vr 

wfwRUiiv  Avcbvi  I‡qe G‡m wKQz †m ¸‡jvB K b‡ U›U|  text, 

audio, video, flash image BZ¨vw`| Kb‡U ›U ¸‡jv memgq Avc‡WU _v K‡Z n‡e|   

M) mvBU wjsKt-I‡qemvB‡Ui wjsK ¸‡jv  SEO Kivi Rb¨ LyeB cÖ‡qvRb․q| KviY  crawler Ges 

spider  memgq  URL  wfwRU Ges msMÖn †eªv‡Kb mvP©  BwÄb 

i¨vswKs-Gi GKwU A‡bK †`Lv GKwU G  K‡iwQ   y KvR 

Ki‡Qbv| G i Kg nIqv hv‡e  bv|  

N) mvBU g¨vwcstцewkifvM I‡qe mvB‡U  A‡bK †ewk wjsK _ v‡K| 

†ewk  cBR| H me  mvB‡U  c‡¶  u‡R cvIqv KwVb | 

†mRb¨ mvBU g¨vc •Zwi K‡i I‡qe mvB‡U w`‡q w`‡j BDRv‡ii cÖ‡qvRbxq †cB‡R †h‡Z  myweav nq 

Avi †mUv mvP© Bw Äb AcwUgvB‡Rk ‡b i Rb¨ A‡bK fvj|

¸¸j Analytics  

¸Mj GbvjvBwU· n‡‪Q  GKwU wd« I‡qe ÷ ¨vwUmwU· I‡qe G¨vwc ­‡Kkb| †hLv‡b Avcwb Avcbvi 

I‡qe mvB‡Ui UªvwdK UªvK  (Tract) Ki‡Z cvi‡eb | ¸Mj G¨vbvjvBwU · BDR Kivi Rb¨ ¸¸‡ji 

GKwU  BDRvi  †b Bg  (wR  †gBj `iKvi| G Rb¨  Avcbv‡K n‡e  

www.google.com/analytics Avcbvi GKwU wR-†gBj G‡Wª m Øviv Avcwb ¸Mj GbvjvBwU· 

G K‡i Zvi ci GbvjvBwU· jMBb Avcbvi mvB‡Ui 

Uªvwd‡Ki wewfbœ ai‡bi GLv‡b ¸Mj Avcbv‡K GKwU †KvW cÖ`vb 

Ki‡e A vi †mB †KvWwU Avcwb Avcbvi I‡qe mvB‡U G¨vW Ki‡eb|