search engine optimization tutorial lesson 2 -SEO

search engine optimization tutorial lesson 2

†UKwbK¨vj Uvg

2.1 mvP© mvBU  

mvP© mvBU n‡‪Q GK  ai‡bi I‡qemvBU hvi gva¨‡g Avcwb Ab¨ GKwU I‡qe mvBU L uy‡R _v‡Kb| 

†hgb ¸¸ j Bqvû BZ¨vw`| 

2.2 mvP© Uvg©  

GwU GKwU kã ev kã mgwó| †hwU Avgiv †Kvb Z_¨ †L uvRvi Rb¨ mvP© Bwćb wj‡L _vwK|  

2.3 mvP© †iRvë 

mvP© †iRvë n‡‪Q w KQz Z_¨ †h¸‡jv Avcbvi mvP© Uv‡g©i  Dci wfwË K‡i Av‡m| wb‡gœi wP‡Î † `Lyb 

GLv‡b Avwg  kids w`‡q mvP© †`Iqvi ci A‡bK¸‡jv wjsK †kv K‡i‡Q| Avi G¸‡jvB nj mvP© 

†iRvë| 

2.4 mvP© BwÄb AcwUgvB‡Rkb  

mvP© BwÄb AcwUgvB‡Rkb‡ K ms‡¶‡c Gm B  I ejv nq| GwU GKwU I‡qem vBU Ges I‡qe †cR 

†K fvj i¨vswKs -G †bIqvi Rb¨ AcwUgvBR K‡i|  

2.5 † µv‡qjvi&m  

Crwlers n‡ ‪Q GKwU † cÖvMÖvg †hwU wewfbœ mvP© BwÄb †Kvb I‡qe mvBU‡K  Scan I Analyze 

Kivi Rb¨ e¨envi Kiv nq|

2.6 i¨vswKs 

Avcwb  Google G ev †Kvb mvP© Bwćb mvP© w`‡eb GwU K‡qK nvRvi †iRvë cvq | ¸‡jv  Search  engine 

ïaygvÎ cÖ_g 500 wU ‡ K Rank G wb‡q Av‡m| wb‡gœi wP‡Î † `Lyb Avwg Computer wj‡L mvP© 

w`‡qwQ †`Lyb    †iRvë   †`Lv‡‪Q| g‡a¨ wKQz j¶ 

Gfv‡e 2 bs I 3bs †cBR G wK¬K Ki‡j  Avgiv bZzb  Av‡iv A‡bK¸‡jv †cBR Gi wjsK cve | 

2.7 Bb‡W·  

hLb †Kvb †cBR‡K  Crawel Kiv nq Zvi ci H †cB‡Ri  Content ¸‡jv‡K  Index Kiv nq 

†h¸‡jv‡K WKz‡g›U wn‡m‡e GKwU  †W Uv‡em †÷vi Kiv nq|   

2.8 AiMvwbK †iRvë

mvP©  Bwćb mvP© †h  ¸‡jv †m¸‡jv n‡q GKwU 

organic Ab¨wU nj Paid | Organic  †iRvë ¸‡jv GKwU I‡qemvB‡Ui  content  Ges 

KxIqvW©-Gi Dci wfwË K‡ i n‡q _v‡K|

  

2.9 ¸¸j mvP© 

¸¸‡ji I‡qemvBU G †Kvb wKQy  wj‡L mvP© Kivi  cÖwµqv n‡‪Q  ¸¸j mvP©|   

2.10 cÖ‡mwms †Kvqvwim  

hLb †Kvb GKUv Z‡_i  Rb¨ mvP© Bwćb Av‡m ZLb BwÄb †mUv wiUªvBf Kivi †Póv  K‡i hZ¸‡jv 

WKz‡g›U  Av‡Q †m¸‡jv † Kvqvwi Gi mv‡_ g¨vP K‡i|

2.11 KxIqvW©

KxIqvW© n‡‪Q GKwU I‡qe †cBR Gi kã †hwU H †cBR‡K †W¯…vBe K‡i | A_©vr Avcwb GKwU 

c¨vivMÖvd wjL‡Qb H c¨vivMÖvd G wbð qB KZ¸‡jv kã _vK‡Z cv‡i †hwU nj H c¨vivMÖvd Gi g~j 

kã| SEO  Kivi c~‡e© Avcbvi KxIqvW© wm‡jK&kb LyeB ¸i
Z¡c~Y©| A_©vr Avcwb †Kvb ai‡bi 

KxIqvW© wm‡j± Ki‡eb Avi †mB KxIqvW© wi‡j‡UW K b‡ U›U Avcbvi I‡qe †cB‡R  _vKv fvj| 

Zvn‡j BDRvi hLb mvP© w`‡e Avi †mUv hw` Avcbvi KxIqvW© Gi mv‡_ wg‡j  hvq Zvn‡j †mB 

I‡qe †cBRwU‡K mvP©  Bwćb †kv Ki‡e|   

† gUv U¨vM  

† gUv Øviv I‡qe‡cB‡Ri  † cÖvfvBW Kiv †gU v  U¨vM  G 

mvaviYZ † gBb KxIqvW© Gi wj÷¸‡jv e¨ envi Kiv nq| 

UvB‡Uj U¨vM   

GB Gi  Uv eªvDRvi U‡c UvB‡Uj GK wU 

mvaviY mvivsk †`q| †ewkifvM  SE UvB‡Uj U¨vMUv‡K A‡bK ¸i
Z¡ †`q GUv eySvi Rb¨  †h GwU 

†Kvb ai‡bi I‡qemvBU UvB‡Uj  U¨vM †`‡L ejv hvq GwU wK‡mi mvBU n‡Z cv‡i| mvP© Bwćb  

Money Eearning wj‡L mvP© †`Iqvi ci †h mvBUwU Avm‡jv | 

G¨vsKi U¨vM )  

GKwU WKz‡g‡›Ui mv‡_ Ab¨ Avi‡KwU WKz‡g›U Gi wjsK ev ms ‡hvM Kiv‡K G¨vsKi U¨vM e‡j| 

A_ev GKwU †cB‡Ri mv‡_ Ab¨ †cB‡Ri ms‡hvM|   

GLv‡b   home  IqvW©wU G¨vsKi  U·U| Avcwb gZ † h wKQz 

(†U·U ) wjL‡Z cv‡ib|   

এস ই ও Kivi Rb¨ GB U¨vMwU LyeB ¸i
Z¡c~Y©| Avcwb A‡b¨i mvBU‡K Avcbvi mvB ‡U wjsK Kivi 

Rb¨  G¨vsKi  U¨vM  e¨envi n‡e| Ab¨ivI Zv‡`i Avcbvi 

I‡qemvB‡Ui wjsK w`‡e ZLb Avcbvi mvB‡Ui ¸i
Z¡ †e‡o hv‡e| Ges †mUv i¨vswKs G hvevi Rb¨ 

mnvqK n‡e

2.12 In bound link or back link 

Ab¨ GKwU I‡qemvBU †_‡K hw` †KD Avcbvi I‡qemvBU G Av‡m †mUvB nj  inbound A_ev 

back link wbðqB Ab¨ †Kvb mvB‡U Avcbvi mvB‡Ui wjsK †`Iqv Av‡Q| A_©vr GUv‡K B bKvwgs 

wjsK e‡j| GKwU I‡qemvBU‡ K ccyjvi Kivi Rb¨ †ewk †ewk e¨vKwjsK •Zwi Ki‡Z n‡e| †hgb 

†Kvb  cwjwUwkqvb cwiwPwZ cvIqvi Rb¨ wewfbœ ¯
v‡b Zvi †cv÷vi e¨vbvi jvwM‡q †`q| hZ †ewk 

†cv÷vi e¨vbvi hZ †ewk  RvqMvq jvwM‡q †`‡e ZZ †ewk Zvi cwiwPwZ cv‡e|    

2.13 †cBR i¨vsK Ges K b‡ U›U  

† cBR i¨vsK n‡‪Q GKw U wjsK GbvjvBwmm G¨vjMwi`g| Ab¨fv‡e ejv hvq †cBR i¨vsK n‡‪Q 

GKwU f¨vjy wba© viY GKwU KZUv †cBR Gi 

Dci wfwË K‡i GKwU I‡qemvBU mvP© Bwćb Av‡M c‡i Av‡m GUv g~jZ A b¨Zg GKwU welq| 

†cBR i¨ vsK hZ †ewk mvP© †iRv‡ë ZZ  Av‡M Avmvi m¤¢vebv| †cBR i¨vsK ¸‡jv 1 †_‡K ïi
 n‡q 

_v‡K msLv ZZB †cBR †ewk | Avcbvi G‡Wªm 

†cBR i¨ vsK †P K Ki‡Z cv‡ib †h Avcbvi I‡qemvBU Gi eZ©gvb Ae¯
vb †Kv_vq Av‡Q| †cBR 

i¨vsK mvaviYZ 0 †_‡K 10ch©š   †gRvi Kiv nq|  

 

Kb‡U ›U  t 

Avgiv †Kvb I‡qemvB ‡U  hv wKQz †`L‡Z cvB  A_ev †Kvb I‡qemvBU hv wKQz wWm‡c­ K‡i ZvB n‡‪Q 

Kb‡U ›U |  ›U   n‡Z  textual,  visual  GQvovI B‡gR, wfwWI 

Gwb‡gkb|    

2.14 Black Hat & White Hat SEO 

Black hat mvP© BwÄb AcwUgvB‡Rkb n‡‪Q GKwU †UKwbK  GwU e¨envi nq mvP© Bwćb  Higher 

i¨vswKs cvIqvi Rb¨ Ges Unethical fv‡e GwU Kiv nq GRb¨ ejv nq  Black hat SEO| 

GwU mvaviYZ mvP© Bwćbi wbqg bxwZ gv‡bbv| K‡›U›U ¸‡jv‡K  Unethical fv‡e wi‡cÖ‡R›U K iv 

nq|

White hat SEO n‡‪Q  Black hat Gi D‡ëv GLv‡b me wKQz  ethical fv‡e Kiv hvq| Ges 

mvP© BwÄb AcwUgvB‡Rk‡bi mKj wbqg bxwZ gvbv nq|  

2.15 Av‡iv wKQz GK bR‡i  

Analytics GKwU I‡qemvBU Gi †gRvi‡g›U ÷ ¨vwUmwU· † hgb KZ¸‡jv wfwRUi A_ev UªvwdK 

H me wfwRUi A_ev UªvwdK †Kv_v  † _‡K G‡m‡Q Ges Zviv I‡qemvB‡U  KZ mgq wQj| UªvwdK 

GbvjvBR  Kivi  Rb¨  ¸¸j  GbvjvBwU·  e¨envi †h‡Z    GbvjvBwU· I‡qe 

GbvjvBwU·| I‡qe GbjvBwU· †gRvi‡g›U, wi‡cvw Us Ges I‡qe †em  GbvjvBwmm Z_¨ Gme wKQz 

msMÖn K‡i I‡qemvBU AcwUgvBR Kivi Rb¨ e¨ envi K‡i| GbvjvBwU· mvaviYZ `yB ai‡bi Ad 

mvBU Ges Ab mvBU| I‡qe GbvjvBwU· ïay gvÎ Uzj bq †hwU I‡qemvB‡Ui UªvwdK †gRvi Kivi 

Rb¨ cwigvc Kiv nq| GwU‡K weR‡bm  Ges gv‡K©U wimvP© Kivi Rb¨ I e¨ envi Kiv nq| Avcwb 

hw`g bZzb †Kvb G¨v WfvUvBR‡g›U K¨v‡¤úBb Pvjvb Zvn ‡j wK cwigv Y UªvwdK Avm‡Z cv‡i †mB 

wel‡qI  Yv hvq| I‡qem vB‡U KZ ¸‡jv G‡m‡Q   Ges  KZ¸‡jv 

†cBR †`L‡Q †mB m¤ú‡K©I aviYv †`q|   

Bounce  

SEO Gi Rb¨ evDÝ LyeB ¸i
Z¡c~Y©| A_©vr Avcbvi I‡qemv BU Gi evDÝ †iU hZ †ewk n‡e 

SEO KivI ZZ KwVb n‡e| g‡b K‡ib †Kvb BDRvi mvP© Bwćb mvP© w`‡q Avcbvi mvB‡U G‡m‡Q 

wKš‧ ev (mgq K‡i) †Kvb P‡j GUv‡K evDÝ| 

wfwRUi Avcbvi I‡qemvBU †Q‡o P‡j hvIqvi kZKiv cwigv Y A_©vr Zviv †hUv  Pv‡‪Q †mUv hw` 

Zviv bv cvq| evDÝ †iU Kgv‡bvi Dcvq nj t-Avcbvi mvBU wWRvBb I Kb‡U›U  Gi w`‡K bRi 

w`‡Z n‡e| A_©vr Ggb I †`Lv †M‡Q wfwRUi Avcbvi †nvg †cB‡R G‡m Ab¨ †Kvb †cB‡R hv‡ ‪Q  

KviY Zv‡`i Kv‡Q g‡b n‡q‡Q †hUvi R b¨ Zviv Avcbvi mvB‡U G‡m‡Q †mUv nq‡Zv Avcbvi m vB‡U 

†bB|   

Impression (B‡¤cÖkb)  

KZevi  GKRb  gvbyl  A_ev  wfwRUi  GKwU A_ev †`‡L| 

GKRb wfwRUi Øviv GKwU I‡qemvBU wfD A_ev wW m‡c­ |  

wK¬K †evU&m  (Click Bots) 

mdUIq¨vi e¨ envi B›Uvi‡b‡U GKwU  A‡Uv‡gkb e¨ envi   

SEO  Gi wKQz Kiv‡bv|  wU Kw¤úDUvi wK¬KI n‡q 

wnDg¨vb wK¬KI Kw¤úDUvi wK¬‡ Ki g‡a¨ A‡bK cv_©K¨ Av‡Q